From the technology trends above, you can observe that technology is critical in online casino operations. Online casino platforms like Betway must embrace technology to survive in the industry. On the other hand, gamers should prepare to reap the benefits of fierce competition among these online casinos. Latest Gambling & Casino News. Discover the important stories from around the world. Casino.org - The world's Gaming Authority Since 1995. The move online. Nowadays patrons are increasingly making the move from traditional casinos to. The global mobile gaming market in 2019 reached $151.9 billion. Experts predict that in 2020, it will reach $165.9 billion. Since 2017, the market share of mobile gaming revenue has continually increased and research shows that it can grow by 59% before the end of 2021.

LONDON--(BUSINESS WIRE)--Technavio’s latest research report on the global casino gaming market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

Ujjwal Doshi, a lead analyst from Technavio, specializing in research on gamingsector says, “The exponential growth in the smartphone and tablet market is further expected to influence the growth of the global online casino gaming market during the forecast period.”

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Casino Industry Trends

Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

The top four emerging trends driving the global casino gaming market according to Technavio media and entertainment research analysts are:

• Shift in consumer gambling habits
• Changing marketing strategies
• Increasing association with hospitality sector
• Increased penetration of international credit and debit cards

Shift in consumer gambling habits

There has been a significant change in consumer behavior in the global casino gaming market. The increase in the popularity of gambling apps and social gambling are the major factors expected to propel the growth of the market during the forecast period. Vendors are leveraging the growth in internet using population and increasing adoption of mobile devices to develop innovative social gambling games. The number of people participating in social gambling is increasing because they are motivated to compete with friends and can interact with each other through games. Moreover, these gaming platforms offer user-friendly gameplay, and game tournaments.

In addition, the increasing adoption of the free-to-play model of social gaming across the globe is likely to drive the market growth during the forecast period. The model does not generate revenue directly as it does not charge a participation fee. Instead, it charges for virtual goods that players purchase to access the advanced features of a game or to gain an edge over their competitors.

Changing marketing strategies

An increasing number of vendors are trying to tap into the mobile and online environments to reach a larger audience, which is expected to propel market growth during the forecast period. The challenge for these marketers will be to reach their customers through mobile and social media in a personalized and non-intrusive way. As a high proportion of mobile users are millennials who try to skip advertisements, marketers will need to create content that is informative as well as entertaining.

Current Trends In The Casino Industry History

“Among the plethora of marketing options available in the current age of internet, direct mail continues to be the most used technique of marketing, adopted by the casino gaming market” says Ujjwal.

Increasing association with hospitality sector

Casinos are a source of luxurious entertainment for people who have disposable time and income. However, casinos are the primary attraction of a city and they are popular for their games and rewards and not for the hospitality they offer. To expand their business, casino operators are looking for alternate methods to increase their customer base and attract a younger audience. One such method is an association with the hospitality sector.

Casinos are trying to integrate their businesses with major luxury hotels to increase their customer base. Casinos are placing slot machines at restaurants, bars, and other places to attract customers. This will increase the value of these places. With the addition of small casinos to major hotels, the reach of casino games is likely to increase further.

Increased penetration of international credit and debit cards

The biggest challenge of online gambling market is the legal issues with different countries. Several countries permit land-based casino gaming because it promotes tourism. However, the US and countries in the Middle East are extremely strict about online casino gaming. Online casino gaming cannot be banned completely as users can access foreign websites with a proxy server and gamble easily with an international credit or debit card.

Governments do not ban these websites permanently because they assume that individuals who engage in such activities are educated to know the consequences or are financially well off to be adversely affected by gambling losses.

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The Casino Industry

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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The online casino industry in Poland never disappoints when it comes to adopting some of the latest trends brought by technology. The industry believes in giving its players the best that they deserve.

Similarly, online artificial intelligence is the latest trend introduced by technology. It works magic in various industries, and the casino industry is not left out either.

The majority of the people from Poland just believe that artificial intelligence will bring many positives to the casino industry. However, it’s ironic that they don’t know how to answer the “how” because they don’t know its role in the casino.

To elaborate its role, we linked up with our expert Jacek Michalski, who understands artificial intelligence and the great things it can help in achieving. Keep reading to find out about the interesting facts revealed here.

Here are some of the key roles played by artificial intelligence

If you have ever yearned to know the fantastic things artificial intelligence can do especially concerning Polish online casinos, here is a perfect chance. Consider the below information to learn more;

AI helps in regulation

Even though the regulation role is for the regulation commissions, the increased number of casino sites makes it complicated for the commissions to do it better. There are also many people joining the sites. However, not all of them join with good intentions.

They take the opportunity they have to survey what happens in those sites. Others also join the sites to enable them to know how they can execute cybercrime.

In that regard, casino sites such as EnergyCasino, attempt to regulate their users in terms of age limit and data shared. That is because of the increase in cyberattacks on the online platforms in Poland. Besides, the gambling policies do not allow children to participate in that hence one of the reasons.

The online casinos cannot do the regulation correctly without the help of AI. It helps the casino sites in knowing those who have not met the signup requirements.

Additionally, it helps the sites in monitoring the gambling habits of the players from Poland. It can alert the site team to control such people. AI has, in turn, helped the casino sites from facing the harsh consequences of the law.

Helps in minimizing cheating

Every player wants to reap big from the online casinos in Poland. However, it’s unfortunate that some of them use all the unscrupulous ways they know to win the odds.

Even though the Polish casino sites are always trying to curb the habit, the players advance with time, hence overcoming all the barriers placed. It becomes difficult to monitor their activities online. The casino sites have to invest in the Artificial intelligence machine to detect online casinos cheating.

The machine helps them collect the players’ data, analyze them, and present them in summary to the casino team. That way, the team can figure out account owners who show signs of cheating in their accounts. They can either suspend them or remove their accounts from the sites permanently.

Helps in predicting future trends

Before the development of AI, online casinos would use surveys and their team to collect data from various sources regarding the casino industry activities. From there, they could analyze them and use them to predict the future trends.

Casino Industry Growth Trends

After the development of AI, data collection became a simple process. Casinos incorporated it in their systems, and prediction of future trends became easier.

It can gather information from social media platforms, players’ activities, and other industry trends. It then processes, analyzes, and makes them accessible to the relevant persons.

Through that, the casino sites are capable of staying ahead of their competitors in the market. Additionally, it enables them to stay updated and also to give their players the best.

The players from Poland also love advancements. Therefore, they would also love to experience modern games and other modern aspects of casino sites.

AI is a great game-changer in every industry. Its incorporation into the casino industry means that there is a bright future for the industry. If you live in Poland and plan to invest in the online gambling industry, you shouldn’t hesitate because gambling at online casinos is growing daily.